Webinar overview:

This webinar will focus on the latest research from Signal, a Broadridge Company, which explores how legacy regulation is undermining understanding of customer communications and what firms are doing about it.

Join us and get a first look at their latest research findings into the impact of legacy regulation on customer understanding of Financial Services communications.

Hear how rules that predate Consumer Duty are unintentionally limiting customer comprehension and, in some cases, creating the potential for harm.

See how both our in-depth customer interviews and a randomised controlled trial (RCT) uncovered huge gaps in understanding for customers. And how a ‘reimagined’ version rooted in Behavioural Science and Consumer Duty best practice, delivered much higher levels of customer understanding and lower potential for harm than a regulation-led control.

Plus, gain valuable insights from our industry review, featuring candid perspectives from senior FS communications leaders on their experience of the compliance ‘rub’, as well as the bigger transformation they are driving in the way they govern, create, manage and measure these regulated communications.

Learning outcomes:

  • insight into the power Behavioural Science has to improve understanding and outcomes for customers within comms
  • detail on the common communication challenges faced by FS firms and how their leaders are tackling them
  • an understanding of where your organisation is in terms of comms management maturity compared to your peers.
Barney Hosey

Barney Hosey

CEO, Signal

Barney Hosey is a leading industry voice on the future of customer communications in financial services. His focus is advising firms on how to use cus...

Barney Hosey is a leading industry voice on the future of customer communications in financial services. His focus is advising firms on how to use customer or member needs to drive digital transformation and regulatory best practice. He is CEO of CX and technology business Signal.

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Jennifer Hill

Jennifer Hill

Senior Communications Consultant, Signal

Jenny’s extensive experience in the application of Behavioural Science coupled with her academic study at the London School of Economics, has allowed ...

Jenny’s extensive experience in the application of Behavioural Science coupled with her academic study at the London School of Economics, has allowed her to help some of the UK’s biggest financial brands transform their customer experiences. Her understanding of Behavioural Science is key in her role as both a Comms Strategist and Copywriter – where she creates award-winning content, customer journeys, and treatment strategies for a variety of clients.

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Mike Ellicock

Mike Ellicock

Chief Executive, Plain Numbers

Mike is a social entrepreneur. Following a military career, an MBA and brief stints in banking and maths education, he launched National Numeracy...

Mike is a social entrepreneur. Following a military career, an MBA and brief stints in banking and maths education, he launched National Numeracy in 2012, building the organisation into a well-respected national charity. Having handed over as Chief Executive there in 2020, Mike launched Plain Numbers in early 2021 and is now utilising his unparalleled knowledge of this largely hidden consumer vulnerability to work with firms to improve comprehension and thereby enable good outcomes for customers.

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Gareth McNab

Gareth McNab

Principal, Unsecured Consumer Credit, UK Finance

Gareth McNab is a respected professional within UK financial services, known for his extensive work in consumer credit, debt management, and financial...

Gareth McNab is a respected professional within UK financial services, known for his extensive work in consumer credit, debt management, and financial inclusion, recently joining UK Finance as Principal in the Consumer Credit team, focusing on areas like debt advice funding and UK wide debt solutions. Previously, he held roles at organizations like Christians Against Poverty (CAP) and Nationwide, advocating for vulnerable customers and tackling poverty, bringing deep expertise in policy, strategic comms, and social change to his current role at the industry body. 

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 Emily Gore

Emily Gore

COO, Signal

Signal, a Broadridge Company

Signal, a Broadridge Company

Signal, a Broadridge company, partners with leading financial firms to transform legacy communications capabilities and accelerate the shift to person...

Signal, a Broadridge company, partners with leading financial firms to transform legacy communications capabilities and accelerate the shift to personalised customer experiences. 

The Signal Maturity Index (SMI) enables accurate benchmarking and clear development strategies, helping firms increase communications maturity while meeting rising customer and regulatory demands. Signal’s combination of expert strategic advice and behavioural science insight with practical delivery and transition support brings clarity and pace to large-scale operational transformation for some of the UK’s largest financial institutions. 

“Consumer Duty Compromise” is the latest in Signal’s rolling research programme. Grounded in real customer behaviour, the research highlights how firms must evolve their communications capabilities to deliver better experiences for customers.

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This session is ideal for C-Suite and Heads of Business leaders focused on driving business performance through more effective customer communications strategies, as well as those responsible for:

  • Communication standards and the governance of regulated customer comms

  • BAU delivery of regulated comms

  • Improving customer communications assessment, measurement and journey management capabilities

  • Creating and/or managing customer communication journeys (Product owners)

  • Transformation of communication governance, creation or management

  • Communication risk policy and standards

  • Operational creation/control of regulated communications