Advertising products and services in an increasingly crowded and competitive market is a challenge for many members. To combat this firms are doing more to reach customers at the right time, in the right place with the right message.

The dangers of uncontrolled use of communication channels such as social media have become apparent in recent years resulting in huge lawsuits, financial and reputational damage for inappropriate use. Nonetheless, members are facing an increasingly competitive market for their products and services.

With an increasing amount of activity it is important that firms comply with both the Financial Conduct Authority (FCA) rules for the different channels in which they advertise (which could involve up to five different sets of conduct of business rules), and comply with the Advertising Standards Authority (ASA) advice for ?clear, fair and not misleading? content.

For the unconvinced, the FCA has issued two Dear CEO letters on financial promotions in 2019, reminding readers of its powers and is itself facing an enquiry over how it regulates this area.

Firms have to understand and be able to use to their advantage:

  • the FCA rules and the ASA codes;
  • the FCA digital media guidance; and
  • the basics of an effective risk management system for your promotional activity

They also need to understand fully

  • their products and services without which clear, fair and not misleading communication is impossible;
  • the communication methods they use; and
  • the way in which outsiders like regulators and the public view what they are saying

By the end of this workshop you will:

  • Know how to communicate in your area in a clear, fair and not misleading way and in a way that broadly complies with both the FCA and ASA rulebooks
  • Understand the FCA's powers when dealing with promotions
  • Appreciate the meaning and significance of the idea of a ?promotion?
  • Know the FCA's concerns about digital media use
  • Be able to design the basics of an effective risk management system for your firms promotional activity

Repeated Dates:

This course will repeat on 25 February 2020 - Click here to book

Take this training in-house

If you have five or more delegates who wish to attend this workshop, it may be more cost effective to run it in-company. To find out more about in-company training, please contact the team on 0203 934 1197 or training@ukfinance.org.uk.

PLEASE READ OUR COVID-19 GUIDANCE FOR THIS ACTIVITY

As we adapt to social distancing, this workshop will now be delivered via Skype for Business ? further details will be sent to delegates on booking.

If you have any questions, please email the team: training@ukfinance.org.uk

Adam Samuel

Adam Samuel

Lawyer, Arbitrator and Financial Services Compliance Expert

Adam Samuel has been trying to keep the financial services industry out-of-trouble since 1996. In the early 2000s, he extricated a firm from the grips...

Adam Samuel has been trying to keep the financial services industry out-of-trouble since 1996. In the early 2000s, he extricated a firm from the grips of the FSA after it had accused its client of breaking the financial promotions rules and arranging investments through its website. In February 2012, Adam did one of the first digital media compliance lectures in the UK. Adam fixes companies? problems, trains, writes and teaches students about financial promotions. He authored the only book on UK financial services complaints (2nd ed out in 2017). He holds the exam qualifications not only for a compliance person (CISI Compliance Diploma) and a lawyer but also has AFPC, MAQ and Cert ER qualifications so that he can comment on the work of financial and mortgage advisers from a position of reasonable strengths. To find out more about Adam,  see adamsamuel.com.

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People doing marketing, product development, compliance and oversight roles and senior management responsible for the marketing activities of the company.