Advanced Analytics and Artificial Intelligence (AAAI) offers clear benefits to not only build and maintain trust, but to also enhance value to customers and therefore drive sustainable profitability. Given the current landscape with the COVID-19 pandemic, as well as ongoing initiatives such as Open Banking and Open Finance, organisations should be increasingly aware of the need and urgency to invest in AAAI. 

As AAAI advancements become increasingly sophisticated, financial services firms need to embed and adhere to ethical principles across their organisation in order to advance in a safe and ethical way, maintaining and building trust in the industry.  

Our webinar discusses the connection between innovation and ethical considerations, as well as introduce you to our report, where we have outlined a set of high-level ethical principles and considerations to help guide you in embedding ethical principles within your organisation.  
 

Key takeaways:

  • Understand our scope and audience for the ethical principles 
  • Understand the increasing prominence of AAAI and the corresponding need for ethical principles as a result 
  • Understand the key themes for our ethical principles and the prominence/relevance of these themes within industry
  • Initiate thinking on how ethical principles can be produced and embedded into your organisation

Agenda

  • What is data ethics?
  • Defining AAAI and the benefits of AAAI to FS
  • The challenges of data ethics and ethical AI
  • Why are ethical principles needed?
  • Our ethical principles
  • Next steps: how to incorporate ethical principles into your organisation
Walter McCahon

Walter McCahon

Principal, Data Policy, UK Finance

Walter McCahon oversees policy work on privacy, data protection and data ethics issues at UK Finance. Before coming to UK Finance, he worked for the B...

Walter McCahon oversees policy work on privacy, data protection and data ethics issues at UK Finance. Before coming to UK Finance, he worked for the BBA in various policy areas, including privacy, data protection, Open Banking, and retail banking regulation. He previously worked for the New Zealand Banker's Association and New Zealand Ministry of Economic Development on financial sector regulatory reforms.

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Leanne Allen

Leanne Allen

Director, KPMG

Leanne is a Director and leads KPMG's FS Technology Data practice with 17 years of consulting experience. Her background includes a PhD in mathematics...

Leanne is a Director and leads KPMG's FS Technology Data practice with 17 years of consulting experience. Her background includes a PhD in mathematics and she started her career as an actuary before moving into Tech-Data consulting. Leanne's area of speciality in Data spans Data ethics, Data architecture, Data strategy, and Data management. She co-authored, along with UK Finance, the 2019 white paper on the ethical use of customer data. Leanne is a thought leader on the Ethical use of Big Data & AI, and has great experience of leading data engagements, and the conversation on data ethics, at a range of global financial services clients.

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Chris Steele

Chris Steele

Director, KPMG

Chris is a Director in our Risk and Regulatory team and joined the firm in 2001. He leads our Retail Banking Conduct risk consulting group. He co-auth...

Chris is a Director in our Risk and Regulatory team and joined the firm in 2001. He leads our Retail Banking Conduct risk consulting group. He co-authored, along with Leanne and UK Finance the 2019 white paper on the ethical use of customer data. Since then Chris has supported a number of our FS banking clients as they have sought to build out their frameworks for Data Ethics. He has spoken at a number of conferences on risk and regulatory topics including RegTech and Data Ethics. He has contributed to government thinking through participation in an All-Party Parliamentary Group which has to consider the ethical use of public data.

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KPMG

KPMG

KPMG in the UK is one of the largest member firms of KPMG's global network providing audit, tax, legal and advisory services. In the UK, KPMG has over...

KPMG in the UK is one of the largest member firms of KPMG's global network providing audit, tax, legal and advisory services. In the UK, KPMG has over 15,800 colleagues working together to deliver value to clients across our 22 offices. Our vision is to be the clear choice in professional services in the UK - for our clients, our people and for the communities in which we work. KPMG professionals help organisations to work smarter, evaluate risks and identify efficiencies by providing deep market insight and utilising innovative technology to tackle complex problems.

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