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Financial institutions are vulnerable to digitally native, customer-centric new entrants. To maintain their competitive edge, established organisations must adopt a test-and-adapt approach using digital experience insights. Digital experience intelligence provides crucial data to make informed decisions and test larger ideas before deployment. By ensuring that every digital decision is well-informed by data, financial institutions can maximise the performance and business impact of their web and mobile channels, while also boosting customer satisfaction and loyalty.
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Global Director of Business Insights, Glassbox Digital Ltd
Greg is the Global Director of Business Insights for Glassbox with deep expertise in customer experience analytics and mobile measurement with over tw...
Greg is the Global Director of Business Insights for Glassbox with deep expertise in customer experience analytics and mobile measurement with over twenty years’ experience in the industry.
His professional experience includes Digital Analytics Strategy and Measurement Enablement Services, with a focus on helping customers determine Key Performance Indicators, Data Visualization Solutions, and Data Democratization Strategies.
He has held leadership positions with client organizations such as Nokia and Scholastic, digital agencies such as Digitas and SapientNitro, and spent the last ten years in professional consulting for Ernst & Young, Semphonic, and his own company Digital Analytics Transformation.
Greg is a frequent speaker at industry conferences such as eMetrics, eTail, Shop.org, Adobe Summit, X Change, CXN, and Internet Retailer.
Greg lives in Connecticut with his wife and two children and is a professional geologist, guitar player, live music aficionado, sailor, skier, camper, scout leader, and part-time prestidigitator.
Global Conversion Optimisation Lead, ING
It is my goal to make "Did you test that?" the number one question in ING. My skillset has involved the fostering of culture of data & experiment...
It is my goal to make "Did you test that?" the number one question in ING.
My skillset has involved the fostering of culture of data & experimentation, increasing craft and focus.
We have always strived towards a safe culture where we let data, research and test results do the talking, rather than inflated opinions.
Over the last 12 years, I have created and managed startups for corporates as well as building one for myself. During this period, I enjoyed coordinating test teams and being collaborative for LeasePlan, Essent, Adidas, eBay NL, Visa, Mastercard etc.
My interests encompass a passion for teaching anything related to Conversion, Growth Hacking and CX, where I complement my skills by writing and enhancing products.
Principal, Payments and Innovation, UK Finance
Glassbox empowers firms to create frictionless digital journeys for their customers. Our digital experience analytics platform works in real time acro...
Glassbox empowers firms to create frictionless digital journeys for their customers. Our digital experience analytics platform works in real time across web and mobile to understand what customers are doing online, monitor activity and enable firms to step in when necessary to keep customers safe and ensure they receive good outcomes.
It can be difficult to understand what your customers are doing on-line and be able to capture, support and monitor real time events. The new Consumer Duty requires firms to be proactive and utilize digital tools and behavioural insights to monitor activity, alert you to potential signs of struggle and to test outcomes to ensure the customer does not suffer harm. Glassbox is at the forefront of this technological advancement and captures every interaction on web and mobile. It produces automated alerts in real time for individual sessions that may require further review or intervention. The solution enables firms to analyse complaints, resolve disputes and investigate fraud as well as supporting vulnerable customers. With Glassbox, you can rest assured that you have forensic records to evidence what happened to meet your conduct compliance obligations and monitor all activity to keep your customers protected.
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