Workshop overview:

Through practical insight, shared experience, and real-world examples, this course equips teams with the skills and confidence to communicate effectively and inclusively with every customer.

A vital course for organisations committed to fair treatment and accessibility, it explores how to remove barriers to understanding, ensure communications are inclusive across all formats, and meet the needs of customers who may have additional communication challenges. 

It is particularly valuable for employees in Financial Services, Utilities, Telecommunications, Local Authorities, and Customer Support roles.

Every organisation communicates daily with customers who may face obstacles in reading, hearing, understanding, or accessing information. How we design and deliver our messages can either empower or exclude customers.

During this course, delegates will learn practical ways to make communication more accessible, clear, and human.

Delegates will have the opportunity to reflect on their own organisation’s communication approach, share good practice, and participate in interactive activities and case study discussions.

Learning outcomes:

  • understand why accessible and inclusive communication is essential to supporting customers and achieving good outcomes
  • recognise the barriers customers may face when engaging through written, verbal, or digital channels
  • identify and implement reasonable adjustments to make communication formats more inclusive
  • use plain language and inclusive terminology to build trust and confidence
  • communicate more effectively with customers who are neurodivergent, have sensory impairments, or face literacy or language barriers.

Interested in taking any of our workshops in-house?

Whether you are seeking to upskill your team, enhance productivity or foster a culture of continuous learning, we can deliver customised training programmes designed to meet your specific needs. If you have an enquiry, you can complete the in-house form and our training team will be in touch with next steps.

Area of expertise:
Helen Pettifer

Helen Pettifer

Vulnerable Customer Expert and Trainer, Helen Pettifer Customer Service Consultancy and Training

Helen has been specialising in consumer vulnerability since early 2018, she has built up a strong brand reputation for her work in raising awareness a...

Helen has been specialising in consumer vulnerability since early 2018, she has built up a strong brand reputation for her work in raising awareness and understanding within organisations on how they can best support vulnerable customers. This work has been delivered across all sectors, however predominantly within the financial and public sector.?

Helen is regularly invited to speak at conferences, forums and on webinars and podcasts. At the end of 2019 Helen launched her own podcast entitled ?Unlocking Vulnerability?.

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  • customer-facing staff
  • vulnerability champions and leads
  • customer service team leaders
  • sales and marketing teams
  • product design teams
  • IT teams.