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In March 2019 Oxera ran a workshop at UK Finance on consumer outcomes and product design: insights from behavioural economics.
Why behavioural economics?
The Financial Conduct Authority (FCA)'s outcomes-focused approach to supervision uses a toolkit that includes behavioural economics, business model analysis and finance.
Questions we have seen include:
To answer these questions, firms can use this toolkit.
What practical steps can we take?
Focusing on consumer outcomes, as well as the detailed rules, makes compliance and conduct risk management leaner and more efficient. Designing products that give your customers what they need and perform well, in the long term, can give firms a competitive advantage.
Lastly, these practical steps don't need to be scary. Build success by achieving the quick wins and embedding this toolkit within your teams.
Oxera's next Consumer outcomes and product design: insights from behavioural economics workshop, held at UK Finance, will take place on 21 June 2019 between 9am-5pm. Full details can be found here.
Reinder Van Dijk, Partner, Oxera
This workshop, on 21 June 2019 between 9am-5pm, explores how firms can develop a coherent and robust methodology for assessing consumer outcomes and thereby translate high-level principles around Treating Customers Fairly into operational policies. The approach is based on four pillars?consumer value, consumer protection, consumer choice, and sustainable business models. This tried-and-tested approach has been used to address questions around the structure of pricing, responsible lending, and value for money, which will inform case studies in the session.
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