UK Finance welcomes and is supportive of the aims of the review of the Gambling Act (2005) and call for evidence. This is well timed, given the read across to the government's ongoing work in relation to Online Harms.

We recognise that digital innovation has fundamentally changed the way products and services are delivered, creating both opportunities and challenges for consumers. One such challenge is the increase in ?problem gambling?. Our response sets out a series of recommendations which we believe will reduce the prevalence and impact of gambling related harm. In particular we are calling for the development of a robust regulatory framework - one that applies the same expectations on the gambling sector as the Financial Conduct Authority has placed on the financial services sector with regard to supporting and protecting customers in vulnerable circumstances.

We recognise that this is an important issue and the financial services sector is committed to playing its part. We would be delighted to support the government in the developments of its policy proposals as it conducts its review.