Global markets are increasingly focused on attracting, retaining and reflecting all sectors of our society; successful business leaders already deploy inclusion strategies to increase customer engagement, enhance profile and deliver growth. Developing strategies for inclusive business growth, this is a two-day workshop that looks at the business case for increased diverse participation and engagement in the workplace.
The financial sector is under increasing scrutiny to reflect the needs of customers, to aid and foster an inclusive workplace. This course provides business leaders with an understanding of current inclusion and diversity narratives, equips leaders with the tools to improve inclusion engagement, and enables them to use inclusion strategies to impact on business growth, profile and resilience.
By the end of this workshop you will be able to:
- Understand the business case for diverse inclusion
- Identify the strategies that are right for your sector
- Understand how to attract and retain diverse talent
- Learn how to influence brand awareness and profile through successful inclusion narratives
Day 1: Awareness and Rationale
- Is ‘Diversity Awareness’ a busted flush? Analysis of high-profile engagement strategies, why they’ve come about, where they’ve succeeded, where they’ve failed, and what we can learn from the failures
- Does it work? And why do we need it? Development of qualitative and quantitative methodologies around inclusive awareness and engagement, including – analysis of diversity strategies in action: Starbucks and Netflix, and insights from the UK’s leading social mobility and inclusion research bodies
- Establishing sector-specific metrics for successful inclusion engagement, including customer-focused and recruitment/retention strategies:
– Graduate tracking; Who chooses you? – Factors influencing graduate employment choice by professional sector
– Who trusts you? – Interpreting customer feedback, analysis of engagement by regional, ethnic and socioeconomic groups
– Focused indicators of successful behaviours leading to inclusive engagement: creating challenge dialogues, bystander challenge, symbiotic mentoring
– Study: Review your company’s established communication of mission and vision. These will be used as the starting point for exploring inclusive communication strategies in the next workshop.
Day 2: Strategies for implementation: Enhancing brand value through inclusive communications
An interactive workshop, examining existing communications messaging and brand through the prism of inclusive engagement.
Course participants will be guided through communications approaches, exploring which work best for their organisation, and what steps they can take to help their organisation engage with inclusive change.
Who will benefit?
This workshop will be beneficial to all senior leaders with hiring responsibilities
Amanda Parker FRSA
Award -winning communications, campaigns, public affairs and policy specialist. Amanda has worked across all sectors and is an experienced TV and radio presenter. Her Finance sector experience includes advising commercial and private equity groups on inclusion and diversity strategies.
After a career in television and radio production, Amanda moved to campaigns management for the BBC, including working on the launch and recruitment for BBC Radio 1Xtra, and working with the BBC’s radio networks and orchestras on national music campaigns, winning a Royal Television Society award, two Webby awards and a CRE Race in the Media Award.
Amanda is an Oxford University graduate, and a graduate of the BBC Leadership Programme at Ashridge Business School. She is a board member for Film London, where she sits on the working groups for Public Affairs and Audience Development, an RSA Fellow, and a member of the Creative Industries Federation, sitting on the HE and FE skills working group.