Our priorities

Representing 300 firms, we’re a centre of trust, expertise and collaboration at the heart of financial services. Championing a thriving sector and building a better society.

Our vision and values

To be the best financial services trade association in Europe, solving the problems of today and shaping the landscape of tomorrow. 

Integrity - We act for the good of our members, customers and society. 
Excellence - We set the standards for quality, experience, and best practice. 
Leadership - We drive innovation and shape the future finance landscape. 

Our purpose and corporate objectives

To build a better society. 

Empowered people: Working in an inclusive way with high levels of colleague engagement and an open and collegiate culture. Recruiting and retaining the very best people in order to deliver value.
Expert advocacy: Proactively engaging with stakeholders to achieve policy and regulatory outcomes that serve the interests of our members and their customers, now and in the future.
Authoritative data: Be the leading repository of UK financial services data to provide robust evidence for our advocacy and insight to members, policymakers and law enforcement.
Trusted partnerships: Convene and collaborate with members, associate members, private sector partners and public authorities, both domestically and internationally.
Excellent services: Provide high quality events, projects, training, campaigns and operational activities for members where we are uniquely positioned and able to do so.
Financial resilience: Deliver within a sustainable long-term financial plan and demonstrate value for money.