Jason Cole

Jason Cole

Director, Commercial

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In his role as director of commercial, marketing, events and training, Jason has responsibility for designing and building the associate membership programme, now numbering over 200 organisations, which sets out to assist, collaborate, share and inform members. He assisted in merging the commercial functions of four of the six trade organisations when UK Finance was created in July 2017. Jason has almost 25 years commercial experience spanning both marketing and relationship management. He joined the British Bankers’ Association (BBA) in 2008 as commercial director, responsible for the commercial activity covering events, training and associate membership business streams. Prior to that, Jason worked for the Chartered Institute of Public Finance and Accountancy (CIPFA) as head of marketing for 14 years, gaining an MA in Marketing and receiving Chartered Institute of Marketing (CIM) Chartered Marketer status.