How payments play a critical role in reducing fraud for merchants

All merchants face a potential risk of fraud. It can result in significant financial costs, reputation damage, and legal headaches. One of the ways merchants can reduce fraud is by leveraging the power of payments and the significant role it plays in reducing fraud for merchants.

The opinions expressed here are those of the authors. They do not necessarily reflect the views or positions of UK Finance or its members.

Fraud detection and prevention

Payments are an essential part of the fraud detection and prevention process. Payment providers have developed sophisticated fraud detection technologies that recognise patterns that can indicate fraud and intervene before a transaction is processed.

These tools use machine learning and artificial intelligence algorithms to analyse a vast amount of data as well as provide merchants with insights into the legitimacy of a transaction, deep behaviour profiling allows acquirers to analyse behavioural vectors that can successfully prevent social engineering scams. helping them combat fraud.

Reduced chargebacks

Chargebacks are a significant cause of financial losses for merchants. However, payments offer merchants a framework to reduce disputes and chargebacks. With feature-rich payment systems, merchants can automatically flag potentially fraudulent transactions and issue immediate refunds when necessary. Robust payment systems can also include features like chargeback management, enabling merchants to initiate direct communication with customers to verify transactions and prevent fraudulent chargebacks.

Stronger authentication

Payments provide merchants with enhanced authentication mechanisms that significantly reduce the risk of fraud. With payment processors implementing 3D secure technologies and tokenisation, customers must provide more significant proof of authentication before processing and authorising a transaction.

Compliance and Risk monitoring

Compliance regulations and risk monitoring are essential components of fraud prevention. With payment providers working with organisations like card networks and government authorities, they can centralise fraud prevention and compliance processes. This way, they can mitigate risks by monitoring transactions and identifying fraudulent transactions through a complex analysis of data.

By analysing patterns and detecting signs of fraud earlier in the process, it is easier to prevent fraud before it happens.  With increased focus on TRA (transaction risk analysis) PSPs are constantly seeking more ways to reduce fraud rates, the more sophisticated solutions allow merchants to set their own tolerances however this is a balancing act between mitigating online abandonment rates resulting in lost sales caused by friction and 2FA against fraud losses.

Merchant insights

Finally, payments provide merchants with a wealth of information that helps them to educate themselves on the various fraud types, trends, and patterns. Payment providers often offer fraud webinars, training sessions, and other educational resources that help merchants identify potential scams and fraudulent activity. This heightened awareness empowers merchants to stay informed of developing fraud trends.

Fraud may not be entirely preventable, but it is possible to minimise its occurrence. Payment providers have introduced innovative technologies that can help merchants to reduce fraud. By leveraging the various benefits that payments provide merchants, they can reduce the incidence of fraud, which can negatively impact their business.

With state-of-the-art security features, robust authentication mechanisms, strict compliance measures, and sophisticated risk monitoring, merchants can enjoy peace of mind and concentrate on growing their business. Increased vigilance and ensuring consumers provide all pertinent information during the chargeback process ensures reduced levels of first-party attacks.