Following the publication of UK Finance's Postcode Lending statistics yesterday, Denise Flowers, Manager of Conduct and Savings Policy, blogs about everyday banking at the Post Office.

Cast your mind back to May and my colleague Eric Leenders blogged about the impact of digital innovation on how customers choose to bank. Technology has meant that people can manage their money at a time and place that is convenient to them, with developments such as video and webchats meaning customers can discuss their finances from afar.

Helping people access banking is vitally important. While the average customer logged into their mobile banking app 275 times last year, we know that technology isn't for everyone. That's why all the major banks have made arrangements, so their customers can do their everyday banking at 11,500 Post Office branches across the country. That means if you need to pay in cash or cheques, take out money from your account or check your balance, the chances are you can do it more easily than you think, with some locations even open in the evenings and on Sundays.

In March the finance industry and the Post Office joined forces to unveil a five-point plan to raise awareness of this service. While many people and businesses already do their everyday banking at the Post Office, our plan aims to increase awareness in local communities of the services available to them.

As part of this, two pilot media campaigns launched this week, one in the North West of England and the other in East Ayrshire and Dumfries and Galloway in Scotland. Across the North West, there will be adverts appearing on roadside billboards and at bus stops, as well as on commercial radio. Over half a million households in East Ayrshire and Dumfries and Galloway will receive information through the post and there will be adverts promoting the service in local newspapers. So if you live in either area keep your ears and eyes peeled, or if you know someone that does, let them know.